Our 360° scene creation software WonderRoom Creative Suite (CS) is an end-to-end workflow for designing, filming and mastering 360° experiences that cross an illusory threshold – where a room's walls, ceiling and floor disappear, giving audiences the experience of being there, of infinite perspective in all directions. This changes the way we think about film and animation, but it leans on familiar creative tools, like editing timelines, 3D modelling, lighting and surround sound. What's more, the WonderRoom standard champions a venue-agnostic approach to project creative, allowing project owners and exhibitors to adapt / resize project files to fit venues with different systems and dimensions.
Welcome to Impossible Creative. We are an immersive IP studio transforming how artists, educators, museums and brands bring their visions to life.
The Future of Storytelling
To accelerate our vision of unleashing mind-bending, story-driven 360° experiences, Impossible has pioneered a shared toolkit for creators, exhibitors and IP owners.
Introducing
For CREATORs
Powered by WonderRoom CS, our IP Studio is working with A-list creators to pioneer a new breed of 360° storytelling that showcases their IP and gives audiences otherwise impossible experiences.
For CREATORs
Our IP Studio is working with A-list creators to pioneer a new breed of 360° storytelling that showcases their IP and gives audiences otherwise impossible experiences.
The lack of industry standard tools is holding creators back.
It is difficult for creators to produce and scale immersive projects given the lack of industry standards on both sides of the Creator-plus-Exhibitor landscape. Impossible's mission is to solve these pain points: to set up our creative partners for success by connecting them to a diverse network of exhibitors, and by turbocharging creative work with software that meets the WonderRoom standard.
WonderRoom Creative Suite's end-to-end workflow begins with 360° Pre-visualization of immersive environments and character blocking, leading to the editing, testing & mastering of native 360° video.
For Exhibitors
Impossible is developing numerous partnerships with leading exhibitors who are looking for premium immersive content for their venue networks and want to leverage the WonderRoom standard.
For Exhibitors
Impossible is developing numerous partnerships with
leading exhibitors who are looking for premium immersive content for their venue networks and want to leverage the WonderRoom standard.
Unlocking Project Scalability
The WonderRoom standard is a game changer for IP owners and venue owners: more than a playback tool, WonderRoom Creative Suite allows project creative to be resized for a diverse array of exhibition spaces – from the largest domes and halls, to more intimate rooms. Here's to project scalability, and much clearer lines of sight on maximizing ROI.
We see a broad range of WonderRoom use cases for Exhibitors
Snapshot of Exhibitor USE CASES:
- Mall and Hotels looking to re-imagine under-utilized spaces + drive foot traffic.
- Existing Immersive Spaces looking for ways to accelerate production and diversify content.
- Convention Centers seeking to offer their trade show clients memorable experiences.
- Real Estate Developers + Architectural Firms seeking novel ways to market new properties.
- Healthcare Tech + Surgeons looking to invest in immersive training & visualization tools.
WonderRoom Creative Suite gives creative teams an end-to-end workflow that connects Pre-visualization, Editing + Mastering of 360° Video, Ambisonic Audio Design, and Exhibition
Pre-visualization
Starting with pre-visualization, WonderRoom CS focuses creative teams on imagining, scriptwriting, and blocking 360° scenes before any money is spent on 360° shoots. Pre-visualizing 360° scenes is crucial to the success of crafting scenes that convincingly transport audiences.
PlannING + Executing 360° ShootS
With pre-visualization done, armed with detailed shot lists, we then do 360° video shoots using industry-leading 8K 360° video cameras. Camera setups can be complex, including drones and wearable cameras.
Editing + MASTERING 360° video
As with any filmmaking, 1000s of hours are spent editing video footage and crafting VFX seamlessly sewn into the filmic experience. Since project creative is destined for with fully surround video environments, WonderRoom CS powerfully enables the editing of 360° video assets, but 360° video editing borrows a familiar UX: drag-and-drop of video assets into a video editing timeline, with layers, transitions, after effects, color mastering, and audio design.
Ambisonic Audio Design
WonderRoom CS gives our creative teams the ability to customize the audio experience for different positions in a room – what many in audio engineering call "ambisonic sound."
In real life, how you hear the world around you depends on where you're standing. How close are you to those waves crashing? As birds fly overhead, how does the tone, volume and pitch of their flapping wings shift? WonderRoom's sound engine unlocks the sonic magic of story-driven 360° experiences.
In real life, how you hear the world around you depends on where you're standing. How close are you to those waves crashing? As birds fly overhead, how does the tone, volume and pitch of their flapping wings shift? WonderRoom's sound engine unlocks the sonic magic of story-driven 360° experiences.
TESTING CREATIVE inside A WONDERROOM
Testing 360° scenes inside an actual WonderRoom is a crucial part of the process. Minds need to be blown. We are our harshest critics.
ExhibitioN
The immersive venue landscape needs shared standards for exhibition so that creators have the ability to profitably scale their projects. WonderRoom Creative Suite, with its equirectangular mapping engine, allows project creative to be resized for a diverse array of exhibition spaces – from the largest domes and halls, to more intimate rooms. Impossible works with creators and exhibitors to ensure compatibility across hardware and software – from Project Setup, to Playback, to Exhibitor Tech Support
Entertainment. Music. Hospitality. Education. The future of 360° experiences reaches across industry.
Snapshot of our current creative clients:
- Hollywood IP owners creating new stories around beloved characters.
- Big name musicians pushing the experiential envelope for music fans.
- A global sports brand developing an ambitious multi-resort exhibit showcasing 360° stories and adrenalyn-soaked thrills.
- A global museum re-imagining how audiences interact with an historic artist's work.
- A leading talent agency expanding opportunities for their artists.
IP STUDIO
IMPOSSIBLE IS BREATHING NEW LIFE INTO ICONIC IP
WE ARE
A TEAM OF DREAMERS, ARTISTS and ENGINEERS SHAPING THE FUTURE OF 360° STORYTELLING
Dave Galpern
Founder + Managing Director
Charles Roy
Founder + Chief Creative Officer
Mark Laisure
Chief of Growth & Partnerships
Jacob Feldman
VP, Business Development & Finance
Matt Kassirer
VP, Brand & Communications
PArtnerS + Projects
The Impossibilities Are
end
less
2026 Impossible Creative All Rights Reserved
We are always looking to connect with innovative creators, exhibitors, and IP owners. Get in touch.