Built for COP16 hosted by Saudi Arabia, Impossible debuted the WonderRoom Standard with a 360° experience that inspired action on land degradation.

Under the auspices of the UN Convention to Combat Desertification, Impossible was commissioned by COP16 host Saudi Arabia to craft an immersive experience that frames land degradation as both a global urgency and an opportunity. Saudi Arabia takes desertification seriously, and under the ambitious Saudi Green Initiative (part of their Vision 2030), the country sees the green transition as a whole-of-society initiative, aimed at rapidly scaling the Kingdom’s climate action. "Our Land, Our Future" highlighted key Saudi projects, positioning the Kingdom as a global leader in the work to demonstrate, share and deploy solutions.

The long version of "Our Land, Our Future" tells the story of a farming family facing the devastating effects of land degradation. Years of unsustainable practices and a catastrophic sandstorm leave their future uncertain. Thanks to the ingenuity of two children who nurture a seedling, the family adopts sustainable farming methods, showing us how to live in harmony with the land.

With every seed we plant, we grow the future.

"For COP16, we wanted to humanize the dangers of inaction, and inspire action." says Matt Kassirer, Creative Director at Impossible Creative. "Stories vividly experienced together and in-person have a way of deeply impacting us. This is the great promise of Immersive."

"Our Land, Our Future" takes place in a custom-built LED room with four seamless LED walls and LED ceiling, enveloping viewers with vivid depictions of oasis, desert, and family life. Inside, a custom bridge with a concealed speaker system delivered a spatial audio experience and an original score recorded by 20 live musicians. 

Christopher Kirwan, Visiting Professor at Prince Sultan University Riyadh, remarked, "The WonderRoom’s integration of spatial, sensory, and narrative elements highlights both causes and solutions to environmental challenges, engaging audiences on a visceral level.'

The WonderRoom Standard champions a venue-agnostic hardware–software mix that gives creators an end-to-end 360° scene creation workflow. 

With TruXperience as our lead production partner, “Our Land, Our Future” brought together storytellers, animators, and musicians from Canada, Egypt, Poland, South Africa, and USA. Shaikh-tech (hardware installation and integration), Edge Visual (animation), and TrendVFX (360° video rendering) were instrumental partners in the project's successful execution.